Ladbrokes is a well-known online sportsbook that has been in the game for a long time. They have been in the business for over 120 years and currently employ over 13,000 people in the UK alone. Listed on the FTSE 100 and managing a large portfolio of physical casinos (over 2,800 locations) along with the online markets means members can have confidence in the company name and reputation. Unlike much of the competition, Ladbrokes is licensed in the UK.
Ladbrokes experience and expertise from their physical retail locations translates well to their site. Rather than rely solely on their brand name to drive traffic, Ladbrokes is constantly working at improving the site design, markets offered and customer support. Members have the option of placing wagers on their desktops, tablet, and smartphone or even at one of their shops. Although all major markets are covered, it’s clear the focus is on football and horses. Ladbrokes TV is the perfect complement to the live betting platform, with odds being updated in real-time as the events are streamed through the site to members. Unfortunately at this time only horse racing is covered so no support for football fans. Customer service is available 24/7 year-round and we found them to be quick and pleasant to deal with in both our telephone and email inquiries. It truly is refreshing to deal with companies who do not cut-corners in this area.
It’s worth noting that the margins are not the best on the market, specifically with some of the more obscure football leagues so high-volume players may be a bit deterred by that. Nevertheless, for many this is a worthwhile trade-off in exchange for the security and peace-of-mind that comes with being a member of such a reliable company. Another notable drawback is the inconsistent new member bonus. Currently set at £25, this amount regularly fluctuates in the £25-50 range. While £50 is a great promotion, £25 is very mediocre; hence the 3/5 score for bonuses.