SkyBet, which forms part of the Sky-brand group of companies, was founded over 10 years ago and has risen to be one of the most popular online gambling site thanks in no small part to that affiliation. As a result, customers no doubt have improved confidence in the ability of the service to pay out any and all winnings.
The SkyBet and sportinglife.com integration truly makes this an enjoyable gaming experience. During any live Sky sporting broadcast you are able to press a button on the remote which will bring up the odds. The service even allows users to place bets right from their TVs, or the standard mobile, tablet or desktop options. Unfortunately the odds are where this site loses some points. In general, the sportsbook odds were not as favorable as those offered by some of the competitors out there. It was not very surprising to see this given the very strong new member bonuses and proprietary TV betting system however it could deter some high-volume players over the long run. For casual players it can be ignored provided you are taking advantage of the promotions.
The actual site follows a similar layout as the Sky News site, with updates on the current or upcoming events detailed in the middle of the screen. Horse racing is heavily featured with a listing of all the racings upcoming in the next 24 hours. There is no limit to the number of withdrawals that can be made provided they are above the £10 threshold. SkyBet also features a very exciting promotion for football fans called “Super 6” – users are asked to pick the correct results (winner and final score) of 6 different matches. If they are successful in doing so they are awarded £250,000 or £5,000 goes to the closest user if there is no winner. The best part of this promotion is that it costs nothing to participate!